High-technology Dynamic Digital Display - a write/erase printing technology to be used in advertising displays

An Israeli company has developed a Break-through write/erase printing technology to be used in advertising displays. The image is sent electronically to the display, which erases the previous image and prints the new image. The advantages of the technology are that the image content can be changed remotely several times per day, and printing substrate is indefinitely reused. The company is looking for a joint venture and investment to start production.

Detalles

Firms traditionally used billboards advertising to deliver their commercial and marketing information and to gather marketing and management intelligence.

But the logistics arrangements (establishing of workgroups, teams training) and the management utilities (night-shift teams, characterisation of publication zones, adaptation of the publication to the characterised zones) are a crucial factor in the expenses.

Now an Israeli company has developed a novel high-tech Dynamic Digital Display system and is offering a unique city advertisings solution that enables transferring of chosen and sorted information to a targeted\designated audience according to a place, time, age, etc, and eliminates the need for all the logistics and management arrangements and expenses.

The general background of the applications is digital outdoor advertising, an innovative wide-format digital printer based on electro-photographic printing (Xerography), which addresses the increasing needs of the wide-format graphics market, offering an unparalleled combination of high printing quality (600dpi), very high throughput (>400-700 sqm/hour), and a very attractive cost of ownership.

A number of technologies are used for this application, and all of them are harnessed to achieve all the advantages and specific applications of each technology and to make them cost-effective.

The company's technology uses advanced digital graphic art printing technology, modified to allow erasing of the printed image and re-writing on the same substrate, all taking place within the display system.

All these are commanded and delivered to each and every chosen target by remote technology.

This tool demand low expertise and no additional resources (time and cost) and no need for additional facilities. Innovative Aspects: " Combination of several units of standard LED or laser electro-photographic colour printers in juxtaposition.

" Produces high-quality wide-format (1.2/1.8 m) seamless colour printed images.

" Addresses the needs of a major share of the wide-format graphics market.

" Based on electro-photographic printing (Xerography).

" Offering unparalleled high printing quality (600 dpi).

" Offering very high throughput (>400-700 sqm/hour).

Main Advantages

" Targets the application of high-quality still prints (like posters).

" Can be replaced at will several times a day if required.

" Allows day-part advertising.

" Targeting the relevant public at different times of the day.

" Allows to time-share the advertising of a number of different products from a given company on the same location.

" The length of this printed campaign can be matched in time with other media campaigns, e.g. TV advertising for improved impact.

" From the standpoint of the designer of the advertising, new dynamic tools can be developed and used to increase the impact of the image content.

" Offering very attractive cost of ownership.

Estado de desarrollo

Available for demonstration

Propiedad Intelectual

Patent(s) applied for but not yet granted

Nichos de Mercado

Outdoor advertisement, advertisement signs, streets signposts